Late last month I had signed up for Bidvertiser’s PPC program as an advertiser, at that time I had received a credit of US$ 20 as sign up bonus. After having spent those twenty bucks and 14 bucks more, I feel Bidvertiser doesn’t actually measures up to other PPC networks, such as Google Adwords. Here’s why:

During the course of the advertisement campaign, my ad received a total of 78,658 impressions and a measly 41 clicks! That’s a click through rate of under 0.05%! While on average a click had cost me 82 cents, even though I remember specifying a CPC of 70 cents!

Heck even today my daily allowance is showing - 46 cents, which means they have over shot my daily budget!

On top of this, time taken for approving an ad is normally 48 hours which you ask me is pathetically slow and they claim they notify the publisher once the ad is approved. Which was done when I started my first campaign, but not with the second one!

Overall I also found the quality of traffic sent in by their network to be pathetic with an average of 1.17 page views per visitor and an average time spent of seven seconds with the bounce rate of 88.89%! Heck Google Analytic is also showing 18 visitors through Bidvertiser referrals, opposed to 41 claimed by Bidvertiser!

What do I make of it?

I think they need to develop better tracking algorithm to track false clicks and attempts by publishers to cheat us advertisers out of our hard earned money, by clicking on the ads themselves!

My 2 cents, I guess I better stick to Google Adwords!