Search Engine Optimization (SEO) is one of the most essential parts of designing, developing and marketing a website. Due to this, you need to keep in mind that you have to design a website not only for your human visitors, but also for search engine bots. You have to ensure that search engine bots can easily find your content and understand the theme of your website/webpage.

One of the most important aspects in helping search engine spiders correctly interoperate the theme of your webpage is to use the Title Tag correctly.

Title tag is the most important tag that one uses in a webpage and can not only make a difference in your search engine rankings, but also have an impact on whether or not people click on your site’s link in the search engine results.

This is due to the fact that search engines display your site’s title tag in their search results, and having a title tag that effectively describes the page would catch a potential visitor’s eye and click.

Displaying a title tag in the following manner should help you gain correct exposure in search engine results and at the same time help build brand awareness.

<title>Main heading of the page – Site name</title>

This is the format I use on this blog uses as well and is accomplished with the help of All in one SEO plugin for wordpress.

Some people like to first show their site’s name in the title tag and then the heading. However that is not correct, because Google only displays first 60 characters of the title and chops the rest of it off. By using your site’s name first, you are using up a valuable and limited space with words which might not be important to a person looking for a product or information.